Ads are everywhere. It’s estimated that most Americans see 4,000-10,000 ads in a single day. Even on the low end of 4,000, that’s a lot.
It’s overwhelming. Which is why most people learn to ignore advertisements.
Instead, most people turn to friends, family, and even those they’ve never met (like social media influencers and food bloggers) to help them make decisions on how they should spend their money.
While trusted food bloggers rarely blatantly advertise products, their recommendations carry a lot of weight with their loyal audience.
Continue reading “Why you should have a brand ambassador program for your food company”